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A Literature Review of the Consumer Cognitive Miserliness Behavior and Its Marketing Implications: Based on the Framework of the Cue Utilization Theory
Lu Changbao, Hu Peishan
First published at: Aug 01, 2018
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doi:10.16538/j.cnki.fem.2018.08.005
Foreign Economics & Management, Vol. 40, Issue 08, pp. 58 - 70
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